What began as a project to review the client’s brand colour palette, evolved into a new logo and visual toolkit for the specialist technology recruitment company.
After an extensive audit of their existing communications materials and an examination of their position in the sector, it was agreed an update was required to create a cohesive and contemporary visual identity to communicate more effectively with their audience.
There was a strong desire to retain the chevron symbol and lead colour lime for continuity, however we expanded the colour palette to include a strong support set of lights, darks and brights to compliment the lime. We then simplified the chevron and brought in a new font family to directly link the logo to the typography, and echoed the shapes within the chevron by creating a new graphic language and sourcing an abstract photography style, giving an overall sense of unity.
To launch the refreshed visual identity we created a suite of templates to ease the implementation for staff across Trilogy International’s global offices.
Client
Trilogy International
Designers
Julia Woollams
Syd Hausmann
Photography
Various
Sector/s
Recruitment
Technology
