Liberating Love

‘Liberating Love: A Celebration of Pride Through Resilience and Activism’ is an exhibition and associated programme of talks and workshops, juxtaposing the history and impact of Croydon-based queer activists Ray Harvey-Amer and Clare Truscott, alongside a new commission of contemporary portraits of some of Croydon’s LGBTQ+ community.

For the visual identity we took inspiration from the exhibition’s archive photography which shows banners and graphics from Pride marches and protests against Section 28 in the eighties and nineties.

For the logo we reference the pink triangle that was reclaimed by the queer community as a positive symbol for identity. We pair the triangle with a hand-drawn heart which nods to the handmade banners created in Pride marches throughout history. The hand-drawn element runs through the visual identity to highlight key words in quotes from queer activists.

The visual identity adapts to a suite of communications materials, from shouting about love, pride and protest on lamppost banners through the town centre, to promotional posters, badges, and exhibition interpretation panels and graphics. A local baker even recreated the logo on biscuits for the private view.